Automation fails when teams try to automate the whole sales process first. Start with a narrow lead-routing workflow.
Pick one source
Use one form, landing page, event signup or support channel. Multiple sources make debugging harder.
Let AI classify, not promise
AI can label enterprise lead, individual user, media partnership or invalid submission. It should not quote pricing or make delivery promises.
Automate three small actions
Write the lead to CRM, notify the owner and send a simple confirmation email. Keep logs for every step.
Review misclassification weekly
Compare AI labels with human final labels, then expand only after error patterns are understood.